Tangalooma features in latest Qantas airline safety video
Tangalooma Island Resort has been featured alongside Australia’s most stunning landscapes and locations in a new in-flight safety video unveiled by Qantas Airlines this week.
The new production is an evolution of the carrier's 2016 safety video, which engaged over 90 million viewers across Qantas’ in-flight social and media platforms.
The “stars” of the video include Sharon — a thrill seeking father and son from Queensland atop the Tangalooma Desert on Moreton Island, a cleaner from the Cape Hillsborough Caravan Park in North Queensland, Qantas Link Crew member Carmel and a window washer at Q1 on the Gold Coast.
Qantas CEO Alan Joyce said the goal was to make the safety video engaging as well as informative.
“What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch,” Mr Joyce said.
“We know the combination of beautiful landscapes and laid back Aussie charm really cuts through. It’s also why this video doubles as a perfect tourism ad.
“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing.”
Following extraordinary growth across both the tourism and aviation sectors in Australia over the past few years, there’s no wonder airlines such as Qantas are taking such a positive approach in promoting some of the great tourism destinations across Australia.
The video highlights sixteen incredible locations across Australia to deliver a unique and captivating spin on the ordinary safety demonstration.
Tangalooma Island Resort Director David James said inclusion in the video re-affirms Tangalooma on Moreton Island's status as one of the best travel destinations in Australia.
“Our product is evolving, and so are our key source markets.
“There’s no doubt our involvement in this safety video will help us continue to build the profile of our destination and align it with some of Australia’s best.
"We are thrilled to be able to draw attention to the incredible beaches just off Brisbane for national and international visitors alike.”
The 6 minute video will begin screening across Qantas domestic and international flights from 1 February with numerous versions to accommodate eleven different languages, as well as the varying aircraft types across the Qantas Group fleet.
To view the full video, click here.